{"text_format":"3","workbook":"xlsx","n_sheets":1,"sheets":["Avertising Expenditures-Media"],"not_rendered":{"defined_names":21},"read":"whole","date_system":"1900"}

{"sheet":"Avertising Expenditures-Media","index":0,"n_rows":40,"n_cols":17,"rows_kept":40,"merged":[[43,2,43,17]]}
[]
[{"$nulls":3},"Advertising Expenditures by Media"]
[{"$nulls":3},"For the year ended 12/31/10"]
[]
[{"$nulls":3},"This worksheet can be used to summarize actual advertising expenditures or to plan expenditures for an upcoming month period."]
[{"$nulls":3},"It is made up of three common advertising media:  print, broadcast, and direct mail."]
[]
[{"$nulls":4},"Jan","Feb","Mar","Apr","May","Jun","Jul","Aug","Sep","Oct","Nov","Dec","Totals"]
[{"$nulls":3},"Print"]
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[{"$nulls":3},"Magazine",{"v":3000,"d":"$3,000"},{"v":3000,"d":"$3,000"},{"v":3000,"d":"$3,000"},{"v":3000,"d":"$3,000"},{"v":3000,"d":"$3,000"},{"v":3000,"d":"$3,000"},{"v":3000,"d":"$3,000"},{"v":3000,"d":"$3,000"},{"v":3000,"d":"$3,000"},{"v":3000,"d":"$3,000"},{"v":3000,"d":"$3,000"},{"v":3000,"d":"$3,000"},{"$f":"IF(SUM(E13:P13),SUM(E13:P13),\"\")","v":{"v":36000,"d":"$36,000"}}]
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[]
[{"$nulls":3},"Broadcast"]
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[{"$nulls":3},"TV",{"v":1000,"d":"$1,000"},{"v":1000,"d":"$1,000"},{"v":1000,"d":"$1,000"},{"v":1000,"d":"$1,000"},{"v":1000,"d":"$1,000"},{"v":1000,"d":"$1,000"},{"v":1000,"d":"$1,000"},{"v":1000,"d":"$1,000"},{"v":1000,"d":"$1,000"},{"v":1000,"d":"$1,000"},{"v":1000,"d":"$1,000"},{"v":1000,"d":"$1,000"},{"$f":"IF(SUM(E22:P22),SUM(E22:P22),\"\")","v":{"v":12000,"d":"$12,000"}}]
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[]
[{"$nulls":3},"Direct Mail"]
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