{"text_format":"3","workbook":"xls","n_sheets":1,"sheets":["Marketing Budget Plan"],"not_rendered":{"external_links":1,"defined_names":1},"read":"whole","date_system":"1900","formulas":"cached_only"}

{"sheet":"Marketing Budget Plan","index":0,"n_rows":49,"n_cols":15,"rows_kept":49,"merged":[[0,1,0,14],[1,2,1,4]],"flags":["formulas_cached_only"]}
[null,"Marketing Budget Plan"]
[null,"Last updated:","<enter date of last update here>"]
[]
[null,null,"Jan","Feb","Mar","Apr","May","Jun","Jul","Aug","Sep","Oct","Nov","Dec","Total"]
[]
[null,"Personnel"]
[null,"Salaries, wages",{"v":10,"d":"10 "},{"$nulls":9},{"v":10,"d":"10 "},null,{"v":20,"d":"$20"}]
[null,"Benefits",null,null,{"v":10,"d":"10 "},null,{"v":10,"d":"10 "},null,{"v":10,"d":"10 "},{"v":10,"d":"10 "},null,{"v":10,"d":"10 "},null,{"v":10,"d":"10 "},{"v":60,"d":"60 "}]
[null,"Payroll taxes",null,{"v":10,"d":"10 "},null,{"v":10,"d":"10 "},null,{"v":10,"d":"10 "},null,null,{"v":10,"d":"10 "},{"$nulls":3},{"v":40,"d":"40 "}]
[null,"Commissions and bonuses",{"$nulls":12},{"v":0,"d":"0 "}]
[null,"Personnel Total",{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":120,"d":"$120"}]
[]
[null,"Market Research"]
[null,"Primary research",{"$nulls":3},{"v":10,"d":"10 "},{"$nulls":6},{"v":10,"d":"10 "},null,{"v":20,"d":"$20"}]
[null,"Secondary research",{"v":10,"d":"10 "},{"v":10,"d":"10 "},{"v":10,"d":"10 "},null,{"v":10,"d":"10 "},{"v":10,"d":"10 "},{"v":10,"d":"10 "},{"v":10,"d":"10 "},{"v":10,"d":"10 "},{"v":10,"d":"10 "},null,{"v":10,"d":"10 "},{"v":100,"d":"100 "}]
[null,"Library management",{"$nulls":12},{"v":0,"d":"0 "}]
[null,"Market Research Total",{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":120,"d":"$120"}]
[]
[null,"Marketing Communications"]
[null,"Branding",{"$nulls":12},{"v":0,"d":"$0"}]
[null,"Advertising",{"$nulls":12},{"v":0,"d":"0 "}]
[null,"Web sites",{"$nulls":12},{"v":0,"d":"0 "}]
[null,"Direct marketing",{"$nulls":12},{"v":0,"d":"0 "}]
[null,"Internet marketing",{"$nulls":12},{"v":0,"d":"0 "}]
[null,"Collateral",{"$nulls":12},{"v":0,"d":"0 "}]
[null,"Press relations",{"$nulls":12},{"v":0,"d":"0 "}]
[null,"Public relations",{"$nulls":12},{"v":0,"d":"0 "}]
[null,"Analyst relations",{"$nulls":12},{"v":0,"d":"0 "}]
[null,"Events",{"$nulls":12},{"v":0,"d":"0 "}]
[null,"Marketing Communications Total",{"v":0,"d":"$0"},{"v":0,"d":"$0"},{"v":0,"d":"$0"},{"v":0,"d":"$0"},{"v":0,"d":"$0"},{"v":0,"d":"$0"},{"v":0,"d":"$0"},{"v":0,"d":"$0"},{"v":0,"d":"$0"},{"v":0,"d":"$0"},{"v":0,"d":"$0"},{"v":0,"d":"$0"},{"v":0,"d":"$0"}]
[]
[null,"Channels"]
[null,"Channel communications and training",{"$nulls":7},{"v":10,"d":"10 "},null,{"v":10,"d":"10 "},null,null,{"v":20,"d":"$20"}]
[null,"Channel promotions and incentives",{"v":10,"d":"10 "},{"v":10,"d":"10 "},{"v":10,"d":"10 "},{"v":10,"d":"10 "},{"v":10,"d":"10 "},{"v":10,"d":"10 "},{"v":10,"d":"10 "},null,{"v":10,"d":"10 "},null,{"v":10,"d":"10 "},{"v":10,"d":"10 "},{"v":100,"d":"100 "}]
[null,"Channel commissions/bonuses",{"$nulls":12},{"v":0,"d":"0 "}]
[null,"Channels Total",{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":120,"d":"$120"}]
[]
[null,"Customer Acquisition & Retention (CAR)"]
[null,"Lead generation",null,{"v":10,"d":"10 "},{"v":10,"d":"10 "},{"v":10,"d":"10 "},{"v":10,"d":"10 "},null,null,{"v":10,"d":"10 "},null,{"v":10,"d":"10 "},null,{"v":10,"d":"10 "},{"v":70,"d":"$70"}]
[null,"Customer loyalty",{"v":10,"d":"10 "},{"$nulls":4},{"v":10,"d":"10 "},{"v":10,"d":"10 "},null,{"v":10,"d":"10 "},null,{"v":10,"d":"10 "},null,{"v":50,"d":"50 "}]
[null,"CAR Total",{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":120,"d":"$120"}]
[]
[null,"Other"]
[null,"Postage",{"$nulls":5},{"v":10,"d":"10 "},{"v":10,"d":"10 "},null,null,{"v":10,"d":"10 "},{"v":10,"d":"10 "},null,{"v":40,"d":"$40"}]
[null,"Telephone",null,{"v":10,"d":"10 "},{"v":10,"d":"10 "},{"v":10,"d":"10 "},{"$nulls":3},{"v":10,"d":"10 "},{"$nulls":3},{"v":10,"d":"10 "},{"v":50,"d":"50 "}]
[null,"Travel",{"v":10,"d":"10 "},{"$nulls":7},{"v":10,"d":"10 "},{"$nulls":3},{"v":20,"d":"20 "}]
[null,"Computers and office equipment",{"$nulls":4},{"v":10,"d":"10 "},{"$nulls":7},{"v":10,"d":"10 "}]
[null,"Other Total",{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":10,"d":"$10"},{"v":120,"d":"$120"}]
[null,"Total Marketing Budget",{"v":50,"d":"$50"},{"v":50,"d":"$50"},{"v":50,"d":"$50"},{"v":50,"d":"$50"},{"v":50,"d":"$50"},{"v":50,"d":"$50"},{"v":50,"d":"$50"},{"v":50,"d":"$50"},{"v":50,"d":"$50"},{"v":50,"d":"$50"},{"v":50,"d":"$50"},{"v":50,"d":"$50"},{"v":600,"d":"$600"}]